Making data-driven decisions that boost ROI
Gut feelings and assumptions are killing your growth. Start making decisions based on real data and watch your ROI skyrocket.
Are You Flying Blind?
❌ Guessing which marketing channels work
❌ Not knowing why visitors leave without buying
❌ Wasting budget on campaigns that do not convert
❌ Making changes based on opinions, not facts
❌ Unable to prove marketing ROI to stakeholders
❌ Missing opportunities hidden in your data
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Real Example: E-Commerce Store
A client was spending $10k/month on Facebook ads with mediocre results. After implementing proper analytics tracking, I discovered:
- →70% of mobile users abandoned cart at shipping page (form was broken on mobile)
- →Instagram ads had 3x better ROI than Facebook but got only 20% of budget
- →Returning customers had 5x higher lifetime value but no retention campaigns existed
Result: Fixed the mobile form, shifted budget to Instagram, launched email retention campaigns. Revenue increased 180% in 60 days with the same ad spend.
What I Track For Clients
I set up comprehensive analytics using Google Analytics 4, Mixpanel, and custom event tracking. You get a dashboard showing exactly what drives revenue - traffic sources, user behavior, conversion funnels, and ROI by channel. No more guessing. Just data-driven growth.