The challenge

My client, a mid-sized retail business, was struggling with an outdated e-commerce platform that was slow, difficult to navigate, and not mobile-friendly. Their conversion rate was below industry standards, and they were losing potential leads and customers to competitors with better online experiences and digital marketing strategies.

My full-stack solution

I completely rebuilt their e-commerce platform using modern full-stack technologies optimized for conversion and lead generation:

• Implemented a lightning-fast Next.js frontend with server-side rendering
• Redesigned the entire user experience with mobile-first approach
• Integrated advanced analytics and A/B testing capabilities
• Optimized checkout process reducing steps from 5 to 2

The Results

Within 6 months of launch, the results exceeded all expectations. Not only did revenue triple, but customer satisfaction scores reached all-time highs. The streamlined checkout process and improved performance led to a dramatic increase in conversion rates, while the modern design helped establish the brand as a leader in their industry.