Autonomous CRO for ecommerce.

Echo, your AI companion, finds what stops your shoppers buying, builds the A/B tests that fix it, and keeps only what makes you more money.

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$0lost by US and EU stores since you opened this page, to checkout problems better design would fix. Baymard

Lumen
lumen.shop

Overview

What Echo earned you

Holdback settings

Last 90 days, from the visitors who got Echo’s changes

+$11K

Likely between +$4.2K and +$17K.

Revenue per visitor: $2.40 with Echo, $2.14 without.

Measured against the holdback: 5% of new visitors see your store without any of Echo’s changes. Same days, same ads, same season, so the difference is Echo’s. Adding up each test’s own result would say $16K; that method tends to overstate.

Last 30 days

Sessions

18,420

Conversion rate

2.90%

Revenue

$43.1K

Orders

534

Revenue per session

Daily, last 30 days

Experiments

See all

From the Echo Agent

Open

The Wavelynks overview, with an example store. Numbers are illustrative.

Through their eyes

One shopper. One minute.

She tapped your ad, she likes the shirt, she wants it. Watch what happens next.

9:41
LUMEN

Linen camp shirt

$68

Natural · Relaxed fit

XSSMLXL
Add to bag
Details +
Delivery & returns +
Care +

Pairs well with

Chambray shirt

$74

Linen trousers

$88

Illustration. Lumen is an example store.

The numbers are brutal

100 people visited your store today.

You paid for every one of them. Ads, emails, posts.

70%of carts get abandoned.1
53%of mobile visits end when a page takes over 3 seconds.2
40%of checkout quitters left over surprise costs.1

Don’t take our word for it. Below, shoppers split at random between two identical pages. Watch what a typical dashboard makes of it.

You need a developer.

Every test is a ticket. Every ticket waits behind the next launch. Six weeks later you’ve tested one headline and lost interest.

You need a statistician.

Plenty of dashboards paint a big green ‘winner’ the moment a test crosses p < 0.05. Check every day and identical pages ‘win’ again and again. You just watched it.6

Most ideas don’t work.

Even at Microsoft, only about a third of tested ideas improved what they were meant to.4 Your gut isn’t better than Microsoft’s. Test more, test cheap, test honestly.

Echo is the developer and the statistician. You’re the boss.

Meet Echo.

Your new conversion specialist. It builds your tests, checks them, guards them and ships what wins. Doesn’t sleep, doesn’t bill by the hour, and never calls a winner on day three. Point at anything below and it’ll tell you about it.

Before and after

Watch a product page get better.

Same shirt. Same price. Same traffic. Four boring fixes that answer the exact reasons shoppers give for leaving. Drag the line.

lumen.example/products/everyday-linen-shirt
Free shipping over $75 · Delivered in 2–3 business days
LUMENNew inShirtsTrousersKnitwearJournal 0

Home / Shirts / Linen / Everyday Linen Shirt

Shirts · Linen

Everyday Linen Shirt

$89.00

Free 30-day returns. Exchanges are free too.

Color: Natural

Size

SMLXL
Add to bag

Order today, arrives by Thursday

Secure checkoutApple PayPayPalVisaMastercard

Garment-dyed European flax with a band collar, cut for a relaxed fit that softens with every wash.

Details
Fabric & care
Shipping & returns
New linen is here. Shop the summer edit.
LUMENNew inShirtsTrousersKnitwearJournal 0

Home / Shirts / Linen / Everyday Linen Shirt

Shirts · Linen

Everyday Linen Shirt

$89.00

Color: Natural

Size

SMLXL
Add to bag

Garment-dyed European flax with a band collar, cut for a relaxed fit that softens with every wash.

Details
Fabric & care
Shipping & returns
BeforeAfter

Product photos: tian dayong, Oriol Hausmann, Huu Thong / Unsplash

Do the math. It’s your money.

Drag the sliders to match your store. Tiny lifts on traffic you already pay for turn into numbers that make you a bit sick.

Everything in Wavelynks. Go on, touch it.

Thirteen tools a CRO consultant would invoice you for, in one place. Pick one and play.

Three steps. No excuses.

Setup takes about as long as reading this section.

1

Paste one line.

Into your store’s <head>. Shopify, Woo, Webflow, whatever. That’s the last time you need a developer.

<head>
2

Say yes or no.

Echo lines up tests with the reasoning written out. Approve, tweak or bin them. Nothing runs without you.

Delivery line under price
Sticky buy bar on phones
3

Keep the winners.

Each test runs its planned window. Winners ship in one click. Losers get filed so nobody tries them again.

Day 1 of 14

Fast. Private. Boring to your lawyer.

It lives on every page of your store, so it had better be tiny, polite and on a short leash.

~01234567890123456789 KB

The whole script, gzipped. Variants are cached in the browser, so returning visitors get them before the page even paints.

01234567890123456789

Cookies. Wavelynks uses random anonymous IDs in first-party storage. That’s it.

01234567890123456789

Personal data. No names, no emails, no IP addresses. Page paths and order values. Nothing a hacker would want.

012345678901234567890123456789012345678901234567890123456789%

Of changes approved by a human. Nothing ever goes live on its own. Not one pixel.

A note from the founder

I got tired of watching good stores bleed.

I do conversion optimization for online stores. It’s the same story nearly every time: a good product, decent traffic, and a site quietly losing sales in the same five places.

The fixes aren’t secret. Testing them properly is the hard part. The serious tools are built for companies with analysts and developers. Everyone else gets an agency quote, a long wait, or a tool that crowns a “winner” after two days of noise.

So I built the tool I wanted. It does the CRO grunt work, tests honestly, and leaves every decision with you.

Wavelynks is brand new. There are no case studies on this page because there aren’t any yet, and I’m not going to make them up. Join now and you get early access and a direct line to me.

The founder of Wavelynks

One line of code. Wherever you sell.

No app. No new theme. No replatforming. Pick your platform and see exactly where it goes.

Shopify: Online Store → Themes → Edit code → layout/theme.liquid. Paste it right after <head>.

<script src="…/echo.js" data-site="YOUR_KEY"></script>

Questions. Straight answers.

Brand new. That’s why there are no case studies or customer logos here: there aren’t any yet, and we’re not going to invent them. Join now and you work directly with the person who built it.

Quit guessing.
Start knowing.

Paste your URL. In about a minute you’ll know where your store loses sales. Worst case, it’s perfect. (It isn’t.)