Test idea library

Out of ideas?Steal ours.

30 tests worth running on most stores, each with the problem it fixes, the hypothesis, and what to judge it on. No promised lifts: what wins depends on your store. That’s why you test.

30 ideas

Quit guessing.
Start knowing.

Paste your URL. In about a minute you’ll know where your store loses sales. Worst case, it’s perfect. (It isn’t.)

Out of ideas?Steal ours.

Show delivery cost and timing under the price

Put the star rating under the product name

Add a short benefits bar near the buy button

Put size help right next to the size picker

Lead with a photo of the product in use

Answer the common questions on the page

Show real stock levels when they’re low

Let shoppers check out as a guest

Cut checkout fields to the ones you need

Show the full total, delivery included, in the cart

Show how far they are from free delivery

Show accepted payment methods before checkout

Keep the buy button in view while scrolling

Move key actions within thumb’s reach

Make the first photo load faster on phones

Offer express checkout buttons on phones

State the returns policy next to the buy button

Show who’s behind the store

Reassure at the payment step

Show reviews with photos and details

Make the value clear next to the price

Show the price in instalments too

Offer a bundle on the product page

Show the original price on discounted items

Make search a box, not an icon

Never show an empty search page

Put the filters shoppers use most first

Repeat the ad’s promise in the headline

Apply the ad’s discount automatically

Send product ads to the product, not the homepage

Quit guessing.
Start knowing.

Out of ideas?Steal ours.

Show delivery cost and timing under the price

Put the star rating under the product name

Add a short benefits bar near the buy button

Put size help right next to the size picker

Lead with a photo of the product in use

Answer the common questions on the page

Show real stock levels when they’re low

Let shoppers check out as a guest

Cut checkout fields to the ones you need

Show the full total, delivery included, in the cart

Show how far they are from free delivery

Show accepted payment methods before checkout

Keep the buy button in view while scrolling

Move key actions within thumb’s reach

Make the first photo load faster on phones

Offer express checkout buttons on phones

State the returns policy next to the buy button

Show who’s behind the store

Reassure at the payment step

Show reviews with photos and details

Make the value clear next to the price

Show the price in instalments too

Offer a bundle on the product page

Show the original price on discounted items

Make search a box, not an icon

Never show an empty search page

Put the filters shoppers use most first

Repeat the ad’s promise in the headline

Apply the ad’s discount automatically

Send product ads to the product, not the homepage

Quit guessing.Start knowing.

Quit guessing.
Start knowing.