Pricing
Priced on traffic.
Every test included.
Every plan runs unlimited A/B tests with honest statistics. Pick the one that fits how many people visit your store. Bigger plans add stores, seats, AI and a real person helping you.
Early access: everything is unlocked and nothing is billed yet.
Starter fits. At the 2% average conversion rate3 and a $60 order, a store like yours sells about $12,000 a month. Starter is 0.4% of that.
Starter
Fits your trafficFor owners who run the shop themselves
$588 billed yearly · save $120
- store
- 1
- store
- seats
- 2
- seats
- AI edits
- 100
- AI edits
Less than one $60 order a month
Included
- The Echo Agent: scans, findings and ready-made tests
- Studio visual editor with AI
- Unlimited A/B tests
- Honest stats with planned test windows
- Ship the winner in one click
- Guardrails that pause losing and broken tests
- Tracking and checkout alerts, and a weekly report
- Analytics and MCP for Claude and ChatGPT
Growth
For brands with a small team
$1,788 billed yearly · save $360
- stores
- 3
- stores
- seats
- 5
- seats
- AI edits
- 500
- AI edits
About the price of 2 $60 orders a month
Everything in Starter, plus
- Autopilot: ships winners, launches your test queue, rescans weekly
- Audiences by campaign, source and visitor
- Personalization for each audience
- Ad-matched pages for every UTM campaign
- GA4 events, Slack alerts and webhooks
- Custom instructions for the agent
- Priority email support
Scale
For brands who want a hand running it
$5,988 billed yearly · save $1,200
- stores
- 10
- stores
- seats
- ∞
- seats
- AI edits
- ∞
- AI edits
About the price of 8 $60 orders a month
Everything in Growth, plus
- We set up and launch your first three tests
- A monthly strategy call with the founder
- Quarterly results review
- A shared Slack channel
- Help setting up goals and purchase tracking
More than 300k sessions, or stores for clients?
We’ll size a plan around your traffic. One login covers every store you run.
Not ready to pick? Scan your store free, no account needed ›
Unlimited tests, every plan.
No fees per test, per variant or per idea. Test as much as your traffic allows.
Go over? Nothing breaks.
Tests keep running and there’s no overage bill. Over two months in a row, we’ll suggest the next plan.
No cut of your sales.
A flat price, whatever your tests win. Every extra order is yours to keep.
Compare every feature.
The agent, the editor and honest statistics are on every plan. You pay more for traffic, team features and help.
| Feature | Starter$49/mo | Growth$149/mo | Scale$499/mo |
|---|---|---|---|
| Traffic and team | |||
| Visitor sessions a month | 25k | 100k | 300k |
| StoresSessions are shared across your stores. | 1 | 3 | 10 |
| Team seats | 2 | 5 | Unlimited |
| Owner, editor and viewer roles | Included | Included | Included |
| The Echo Agent | |||
| Store scans and findings | Included | Included | Included |
| Ready-made tests with a hypothesis | Included | Included | Included |
| Brand voice for every change | Included | Included | Included |
| Studio AI edits a monthOne prompt in Studio. Scans and manual edits don’t count. | 100 | 500 | Unlimited |
| Custom instructions for the agent | Not included | Included | Included |
| Testing | |||
| A/B tests | Unlimited | Unlimited | Unlimited |
| Visual editor, no code | Included | Included | Included |
| Traffic check before launch | Included | Included | Included |
| Launch check on a real phone and desktopStore connected, goal recorded, no overlapping test, and every change applied, before anything goes live. | Included | Included | Included |
| Planned windows, no peeking | Included | Included | Included |
| Choose when to call a winner80, 85, 90 or 95%, on conversion or revenue per visitor. | Included | Included | Included |
| Secondary goals next to every resultCatches a variant that wins on purchases but hurts sign-ups or add-to-cart. | Included | Included | Included |
| Tests per market (/fr/, /en-gb/…) | Included | Included | Included |
| Ship the winner, by device | Included | Included | Included |
| Learnings library | Included | Included | Included |
| Automations | |||
| Pause clearly losing tests | Included | Included | Included |
| Pause tests with a broken traffic splitA sample ratio mismatch check on every running test. | Included | Included | Included |
| Pause variants that break the pageScript errors, or carts that stop turning into orders, compared with the original. | Included | Included | Included |
| Tracking, checkout and conversion alerts | Included | Included | Included |
| Weekly report by email | Included | Included | Included |
| Ship winners automaticallyOnly clear winners that don’t earn less per visitor. | Not included | Included | Included |
| Test queue that launches the next test | Not included | Included | Included |
| Weekly rescans by the Echo Agent | Not included | Included | Included |
| Ad-matched drafts for new campaigns | Not included | Included | Included |
| Targeting and personalization | |||
| Target by page and device | Included | Included | Included |
| Audiences by campaign, source, new or returning | Not included | Included | Included |
| Personalization | Not included | Included | Included |
| Ad-matched pages per UTM campaign | Not included | Included | Included |
| Analytics and integrations | |||
| What Echo earned, measured against a holdbackA few percent of new visitors see your store without Echo, so the difference is Echo’s, shown as a range. | Included | Included | Included |
| One-question shopper surveysAfter an order and when a shopper is leaving. The reasons they give turn into test ideas. | Included | Included | Included |
| Funnel, pages and channels | Included | Included | Included |
| Visits from AI assistantsChatGPT, Perplexity, Gemini, Copilot and Claude as their own channel. | Included | Included | Included |
| Rage and dead clicks, without recordings | Included | Included | Included |
| Shopify cart and purchase tracking | Included | Included | Included |
| Respects cookie consent | Included | Included | Included |
| MCP for Claude and ChatGPT | Included | Included | Included |
| GA4 events | Not included | Included | Included |
| Slack alerts | Not included | Included | Included |
| Webhooks for Zapier and Make | Not included | Included | Included |
| Help from a human | |||
| Support | Priority email | Shared Slack | |
| First three tests set up for you | Not included | Not included | Included |
| Goals and purchase tracking set up with you | Not included | Not included | Included |
| Monthly strategy call | Not included | Not included | Included |
| Quarterly results review | Not included | Not included | Included |
Prices shown billed yearly. Unlimited AI edits are fair use: one store team working normally, not a script.
Billing, plainly.
One visit by one person. It ends after 30 minutes without activity, so someone who browses, leaves for lunch and comes back counts twice. Bots that don’t run JavaScript aren’t counted.
Quit guessing.
Start knowing.
Paste your URL. In about a minute you’ll know where your store loses sales. Worst case, it’s perfect. (It isn’t.)