About Wavelynks
Turning the traffic you pay for into customers.
Wavelynks is a conversion optimization and A/B testing platform for online stores of every size. Its AI companion, Echo, finds what stops shoppers from buying, builds and runs the tests that fix it, and keeps only the changes that make more money.
From a store making its first sales to a team running dozens of tests, the job is the same: fewer visitors leaving, more of them buying.
At a glance
- What
- Conversion optimization and A/B testing
- For
- Online stores of every size, on Shopify, WooCommerce, Webflow or any platform
- Founder
- Michal Salwin
- Based in
- Belgium
- Launched
- 2026
- Languages
- English, Dutch, French
The founder
Built by a marketer who paid for the clicks.
I’m Michal Salwin. I’ve spent my career on both sides of the buy button. I started in sales, advising customers face to face on high-ticket purchases, then moved into marketing: running Google and Meta campaigns, positioning products and optimizing websites for companies in tech, IT, B2B services and retail.
The pattern was the same everywhere. Companies spent heavily on traffic, and the page it landed on decided whether that money came back. Fixing those pages, and proving which fixes worked, was always the slowest part.
Wavelynks is the tool I wanted for that work: it finds the problems, runs honest tests and keeps what works, for a store making its first sales or a team running dozens of tests.
- Performance marketing
- Growth marketing
- Product marketing
- Conversion optimization
- Web development
- Marketing automation
Experience
Built on sales and marketing.
Years of selling, buying traffic and fixing the pages it lands on, now built into one product.
Full profile on LinkedIn2026 –
FounderNow
Wavelynks
CRO and A/B testing for online stores, run by Echo.
2026 –
Digital marketing consultantNow
Freelance, SMEs across sectors
Campaigns, positioning, websites, CRO and automation.
2025
Performance marketing manager
B2B business solutions
Positioning, campaigns, data, customer journeys and CRO.
2024 – 2025
Product & content marketer
IT group, freelance
Go-to-market, paid campaigns, content for conversion.
2023 – 2024
Growth marketer
Technology group, freelance
Go-to-market, paid campaigns, website optimization.
2022 – 2023
Marketing coordinator
Freelance
Brand, campaigns and customer journeys for retention.
2021 – 2022
Digital expert
Digital media & SaaS
SaaS sales and account management, upsell and cross-sell.
2021 – 2022
Sales specialist
Premium fitness equipment
Consultative sales of high-ticket equipment, B2C and B2B.
2018
Graphic design
Education
Trained as a graphic designer.
How we work
Four rules behind every test.
Conversion before more traffic
The visitors you already pay for are the cheapest growth there is. Wavelynks starts where they leave.
Tests planned, read once
Every test is sized from your real traffic before it starts and read once, at the end. No winners called on day three.
You approve every change
Echo proposes and builds. Nothing goes live on your store without your yes.
Real numbers only
No invented case studies or borrowed logos. Results are measured against a holdback and reported as an honest range.
Progress
Shipped, not promised.
Everything below went live in October 2026. There’s no public list of promises: what comes next is shaped by the stores using it.
Shipped in October 2026
9- Five-check store scan
- Dutch and French, across site and app
- Ads with matching landing pages
- Runs on your own AI key
- Audiences
- Session recordings and heatmaps
- Exit-intent and post-purchase surveys
- Echo Agent weekly plan
- Plans with a 7-day free trial
Next
Decided with the stores using it.
Every early store has a direct line to the founder, and what they run into decides what gets built. Missing something? Say so.
Suggest a feature
Talk to the founder.
Questions about Wavelynks, a partnership, or what it would do for your store? Write directly. No sales team in between.