Blog
Sell more,without the guesswork.
Guides for people who run online stores: what the numbers mean, what to fix first, and how to know it worked. Every figure links to where it comes from.
Conversion optimization
How to increase your Shopify conversion rate: find the leak, price it, fix it
Most advice on this is a list of thirty tips. This is the order to work in instead: measure where buyers drop out, work out what each leak costs, fix the expensive one first, and check that the fix actually worked.
Benchmarks
What is a good ecommerce conversion rate? The 2026 benchmarks, and how to read yours
The typical store converts about 1.4% to 1.7% of its sessions. That number is less useful than it looks. Here’s what the current benchmarks really measure, and the fairer comparisons that tell you whether your store has a problem.
Checkout
Cart abandonment rate: how to calculate it, what’s normal, and how to fix your checkout
About 7 in 10 carts are never bought, on average. But that average hides more than it shows, the formula changes with the tool you use, and the fix depends on why people leave. Here’s how to measure your own rate and bring it down.
A/B testing
How long should you run an A/B test? The honest arithmetic, and what to do when you don’t have the traffic
“Two weeks” is the answer you’ll hear most. Sometimes it’s right. Often it’s far too short, and stopping the moment a test looks good is the surest way to ship a winner that isn’t one. Here’s how to work out the real number for your store.
Customer research
Exit-intent survey questions that tell you why shoppers leave
Analytics tells you where people leave. Only the shoppers themselves can tell you why. These are the questions worth asking on each page, how to ask them on a phone, and how to turn a pile of answers into changes that sell more.
Quit guessing.
Start knowing.
Paste your URL. In about a minute you’ll know where your store loses sales. Worst case, it’s perfect. (It isn’t.)